Unique Promotional Strategies Case Study

Background:


A leading biopharma company was looking for company-sponsored/partnered branded/unbranded tools/content with a specific focus on orphan diseases to tailor its own marketing strategy for its gene therapy ophthalmology product
  • Octavus screened and categorized relevant results: relevant tools were identified and categorized in 3 broad themes based on targeted ~20 orphan products/companies in areas of oncology, ophthalmology, neurology & immunology
  • We gathered all the relevant information on the tools, content, and unique marketing and promotional strategies of companies, products and therapy area in a tabular summary in the proposed categories
  • Our team collected all the relevant information, features and key distinguishing factors related to the marketing campaign along with the key messages

Outcome:


Octavus conducted vigorous and exhaustive research and analysis to find common and unique promotional strategies across each sub-themes. This helped our client to rapidly formulate their own marketing campaign for its ophthalmology brand with very high precision

Contact: business.sense@octavusconsulting.com